South Korea
My friend Andreas and I took a detour from Japan to visit South Korea. We checked in at the New Seoul Hotel, and I appreciated the name for its bad dad joke. Since the artist Psy was the catalyst that exploded K-pop’s popularity into the Western mainstream with the global mega-hit Gangnam Style in 2012, I made Andreas follow me all the way to Gangnam on the subway to see the Gangnam Style statue. While K-pop had already been building a massive following across Asia for over a decade by then, it was this song’s popularity that served as an unprecedented global breakthrough. The release shattered cultural and language barriers, becoming the first-ever video to reach 1 billion views on YouTube and fundamentally changing how Western media and audiences viewed the Korean music industry. It was pretty hard to find the statue, so we got lost and accidentally stumbled across the Starfield Library in the COEX Mall first. The two-story library has 13-meter-tall bookshelves and more than 50,0...